Berocca Performance is a multivitamin with a high dose combination of B-vitamins, vitamin C and other essential minerals such as calcium, magnesium and zinc, which work in synergy to help you optimize your physical and mental performance.^{1, 2} Berocca's superior formulation is clinically proven to reduce stress and help you stay sharp and alert throughout the day.

Berocca Performance is a refreshing effervescent experience! Simply drop a Berocca effervescent tablet into a glass of water and watch the product quickly fizz and dissolve for a great tasting and innovative vitamin drink. We'd like to call this the plop-fizz sequence that reminds you of the exciting experience you are about to get when you take Berocca. And it's not just the fizz that makes this multivitamin unique. Since it has been completely dissolved in water, this allows your body to quickly and completely absorb all the right nutrients you need to win over every challenge you face, everyday. Now, isn't that a great idea?

Berocca's high dose formula is clinically proven to provide you with sustained physical and mental performance. Since Berocca is free from artificial stimulants and caffeine, taken daily, it is the healthy alternative to nourish your body and enhance your mind. It provides significant increase in total performance, without the jitters or crashes associated with energy drinks. And when we say high dose, this means that you are getting more than enough of the essential nutrients you need to last you the whole day and help you perform at your best.

Each tablet (effervescent and film coated) contains:

Nutrient	Amount		RENI* Values
	Berocca Content		males	females
age			19-49	19-49
average weight (kg)			59	51
9 VITAMINS
Thiamine HCI (Vit. B1)	mg	15	1.2	1.1
Riboflavin (Vit. B2)	mg	15	1.3	1.1
Nicotinamide (Vit. B3)	mg	50	**	**
Calcium Pantothenate (Vit. B5)	mg	23	**	**
Pyridoxine HCI (Vit. B6)	mg	10	1.3	1.3
Cyanocobalamin (Vit. B12)	ug	10	2.4	2.4
Ascorbic Acid (Vit. C)	mg	500	75	70
Biotin (Vit. H)	ug	150	**	**
Folic Acid	ug	400	400	400
2 MINERALS
Calcium	mg	100	750	750
Magnesium	mg	100	235	205
1 TRACE ELEMENT
Zinc	mg	10	6.4	4.5

*Berocca Performance contains higher dosage of certain vitamins essential for enhanced mental and physical performance compared to the Daily Recommended Energy and Nutrient Intake (RENI) values as indicated in RENI Phil., 2002 ed.

What is in Berocca?

• Vitamin B complex - B vitamins help your body release the maximum energy from food to support energy, vitality and stamina. B-Vitamins are also essential for the production of neurotransmitters, which are the substances responsible for the signal transmission between nerve cells. In summary, the amount of B-Vitamins found in Berocca allows for better nerve signal transmission between the brain and the body.
• Vitamin C - Vitamin C is needed to support a healthy immune system. It's also an antioxidant which helps protect your cells from premature aging.
• Magnesium - Magnesium works with B vitamins to help your body release energy from food, and to keep your nervous system and muscles working properly.
• Zinc – Zinc aids in the transmission of signals between certain brain cells. It also promotes growth and helps maintain a healthy immune system.

Berocca does not contain ingredients that may be unhealthy when taken over long periods of time such as:

• caffeine
• sugar
• artificial stimulants
• artificial preservatives

REFERENCES:
1. Schlebusch, et al, A double-blind placebo controlled, double centre study of the effects of an oral multivitamin-mineral combination on stress. 2. Douglas C et al, The effects of an oral multivitamin combination with calcium, magnesium, and zinc on psychological well-being in healthy young male volunteers; a double blind placebo-controlled trial.

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Why take Berocca?

Vitamins and minerals are involved in hundreds of chemical reactions throughout your body, making them essential for good health, physical strength and mental performance.

However, people with demanding lifestyles are at particular risk of developing vitamin and mineral deficiencies. When the body is under stress, it will consume considerably more vitamins and minerals than during a normal or relaxed state.

Because of this increased nutrient need, an insufficient intake of certain vitamins and minerals can weaken mental performance with symptoms like tiredness and lack of concentration.

But typically, it is difficult to nourish your body properly during stressful periods. Vitamin and mineral levels are likely to be lowered as a result of lifestyle associated behavior like skipped meals, unhealthy food choices, and stress related behavior like smoking, excessive alcohol and coffee consumption.Outwardly, this leads to irritability and poor concentration which negatively impacts performance.

This combination of a stressful lifestyle coupled with inadequate nutrient intake from food, may result in the so-called 'vicious circle of stress.'

The 'vicious circle of stress':

Berocca is a specially tailored combination of key vitamins and minerals, designed specifically to give people like you a healthy edge. It is clinically proven to optimize the physical and mental performance needed to excel at work, in your family life and beyond - particularly in moments of increased pressure and intensity.^{1, 2}

REFERENCES:
1. Schlebusch, et al, A double-blind placebo controlled, double centre study of the effects of an oral multivitamin-mineral combination on stress. 2. Douglas C et al, The effects of an oral multivitamin combination with calcium, magnesium, and zinc on psychological well-being in healthy young male volunteers; a double blind placebo-controlled trial.

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The unique formula of Berocca Performance:

Berocca Performance is a unique combination of vitamins and nutrients which is clinically proven to support mental performance and physical wellbeing. Compared with most other multivitamins, Berocca offers all B vitamins and vitamin C (the so called water-soluble vitamins) in a specific dosage together with the minerals calcium, magnesium and zinc. All these micro-nutrients are essential for brain and nerve functions and work in synergy for sustained mental performance.

Who needs Berocca Performance:

Berocca is recommended to all individuals who are at risk of not getting enough vitamins and minerals from their diet.

Micronutrient deficiencies and cognitive performance:

The water soluble B vitamins, vitamin C and the mineral micronutrients magnesium and zinc are stored in the body only to a limited extent and upon any reduction of intake, impairment of absorption or increase in requirements, their concentration in the body decreases.

The prolonged inadequate intake of all or any of the micronutrients in Berocca can have direct physiological effects on body and brain function and therefore on performance (as noted in Table 2 below).

Table 2. Consequences of water-soluble vitamin deficiencies on cognitive performance (Rosenthal and Goodwin 1985; Rosenberg and Miller 1992; Institute of Medicine 1998, 2000)